We've bought and tested more than 75 Sony TVs. The best Sony TVs are generally a safe bet when looking for the best TV for your needs. They tend to have great picture quality, a few extra features, and good color accuracy. Their high-end and mid-range models compete well with other brands, although at a price premium. Sadly, they don't offer many budget-friendly options.
The best Sony TV we've tested is the Sony A95L OLED. Thanks to its QD-OLED panel technology, this impressive TV delivers incredible picture quality in any viewing environment. Dark scenes look incredible, with perfect contrast and no distracting blooming around bright highlights in dark scenes. Colors are vibrant and lifelike, and the TV can display an incredibly wide range of colors. Thanks to Sony's excellent processing capabilities, the TV delivers an image that closely matches the content creator's intent, with nearly perfect PQ EOTF tracking and fantastic gradient processing. This is a fantastic choice for cinephiles who care about image fidelity and accuracy.
It also has impressive gaming features, including HDMI 2.1 bandwidth for 4k @ 120Hz gaming. It's part of Sony's 'Perfect for PS5' lineup, which offers a few unique features that help ensure you get the best experience possible when gaming on PS5, like Auto HDR Tone Mapping and Auto Genre Picture Mode. It supports a wide range of formats, including Dolby Vision HDR, and it supports eARC audio passthrough and all common audio formats, so you can spend more time enjoying your favorite movies and less time playing with settings and worrying about format support. It's expensive but remains one of the best TVs on the market.
If you regularly watch TV during the day in a room with all the curtains open, consider the high-end Mini LED Sony BRAVIA 9 QLED. It has superb SDR brightness and reflection handling, meaning it easily overcomes glare in the brightest rooms. What really separates this TV from other LEDs is its impressive local dimming control, which provides very deep blacks that are as close to an OLED as you can currently get, with almost no noticeable blooming. This means that the TV provides equally impressive picture quality in a dark room as it does in a bright room. Although the TV doesn't have the same color vibrancy as the Sony A95L OLED, colors still look excellent.
You also get most of the same features as the Sony A95L OLED, like Dolby Vision and DTS audio support, so it's an excellent option for a home theater. The TV is also loaded with modern gaming features, like HDMI 2.1 bandwidth on two of its ports for up to 4k @ 120Hz gaming. It has VRR support as well, making it fully compatible with the Xbox Series X|S and the PS5. The TV has a slower response time than the A95L, which means there is some noticeable blur behind fast motion, but it's fast enough for a mostly smooth gaming experience. Although the TV's viewing angle is wider than many other LEDs, it's not nearly as wide as the A95L, so it's not the best option if you need a TV to watch content with a big group of friends. Still, the BRAVIA 9 is the best LED currently on the market, so if an OLED isn't for you, it's an amazing option.
The best upper mid-range Sony TV we've tested is the Sony X93L/X93CL. Like the Sony BRAVIA 9 QLED, this TV uses a Mini LED full array backlight to reduce the backlight intensity on a zone-by-zone basis. It's not as bright as the BRAVIA 9, but it's still bright enough for use in most well-lit rooms. It looks good in a dark room as well, but its contrast isn't nearly as good as the BRAVIA 9, so you don't get the same OLED-like blacks as you do on that TV, and there's more blooming around bright objects and subtitles.
Like all Sony TVs, the X93L runs the Google TV smart interface, which is fast and easy to use. It has a great selection of streaming apps, and the built-in Google Play Store makes it easy to find others. Like the higher-end Sony TVs, it has great gaming features, like HDMI 2.1 bandwidth, 4k @ 120Hz, and VRR. It also supports the same advanced video and audio formats as its more expensive sibling, so it's a great choice for a home theater TV.
If you want something cheaper but don't want to sacrifice picture quality much, the best mid-range Sony TV we've tested is the Sony X90L/X90CL. It's a great TV overall with great picture quality. It has an excellent contrast ratio and decent black uniformity, but unlike the Sony X93L/X93CL, it doesn't have a Mini LED backlight, so there's a bit more blooming around bright objects with local dimming.
It has worse reflection handling and a slightly narrower viewing angle than the X93L, so it's not as well-suited for a wide seating arrangement. It has excellent peak brightness, so despite its worse reflection handling, it's still a great choice for a bright living room. It has the same great gaming features and advanced video and audio format support as the more expensive Sony TVs, and it runs the same great Google TV interface with a great selection of streaming apps.
While Sony doesn't offer truly budget TVs like other brands, and you can find cheaper TVs elsewhere, they have some affordable models, like the Sony X80K/X80CK. It's the entry-level TV in their 2022 lineup, so you can save some money if you're willing to give up on the gaming and other higher-end features of more expensive panels, like local dimming. However, its picture quality isn't nearly as good as the Sony X90L/X90CL, especially in dark rooms, as it has a different panel type with a lower native contrast ratio that results in blacks that look gray. Instead, it has a wide viewing angle, making the image remain accurate from the sides, which is ideal for wide seating arrangements.
Since this TV doesn't look good in dark rooms, it's best to use it in a well-lit environment because it has decent peak brightness and reflection handling, meaning it performs well with a few lights around. Like most Sony displays, the out-of-the-box accuracy is excellent, and it comes with the same great Google TV interface, making it easy to stream your favorite content, and you won't have to use an external streaming device. If you want a better Sony TV than the X80K but aren't willing to step up to the mid-range, look up the Sony X85K. It's a bit more expensive, but it has better image quality and more gaming features at the cost of a narrower viewing angle and slightly worse reflection handling than the X80K.
Samsung TVs have comparable picture quality to Sony TVs, and in general, they're pretty competitive. A big difference is that Samsung TVs generally have lower input lag for competitive gamers, but if you don't need that, either brand is a good choice.
Sony and LG each make OLED and LED TVs. LG is the dominant OLED brand for OLEDs because they have better overall gaming performance and cost less. However, Sony's LED models are far better than LG's because they get brighter, have better uniformity, and usually have better contrast.
As a rule of thumb, it's pretty hard to go wrong when buying a Sony TV. Their TVs do tend to have higher input lag than competing brands, so although their TVs are great for casual gaming, they're not the best for competitive gaming. Their more entry-level offerings aren't great, but any high-end LED and OLED models are a safe bet. Their Google TV smart platform offers many apps to download with an easy-to-use interface. You might pay a slight premium over competing models, but you'll usually have a good TV.
So, what can you expect from Sony in 2024? Like previous years, it's not all new models; there are a few carryovers. Sony has changed its naming scheme and is focusing more on the BRAVIA brand. For Sony's TV lineup, the biggest improvements are in its mid- and high-end TVs with Mini LED backlighting. The new flagship BRAVIA 9 and the BRAVIA 7 feature significantly improved backlight control, with the BRAVIA 9 integrating the backlight control technology used on Sony's BVM-HX3110 reference monitor.
There's also a new OLED, the Sony BRAVIA 8, which is very similar to the LG C3 OLED and LG C4 OLED. Finally, there's a new entry-level Sony TV known as the Sony BRAVIA 3. This entry-level 4k TV lacks a local dimming feature and is limited to a 60Hz refresh rate, but it's built with a similar design language as the higher-end models and has similar Sony picture processing to the higher-end models, so you'll still enjoy fantastic picture quality that's designed to deliver the creator's intent. You can read more about Sony's 2024 Lineup on the 2024 TV lineup page or in our article covering Sony's announcement event here.
Jul 12, 2024: We added the Sony BRAVIA 9 QLED to the newly created 'Best Sony TV For Bright Rooms' category and refreshed some text throughout for clarity.
May 16, 2024: Confirmed the availability of our picks and refreshed some text throughout the article for clarity.
Mar 18, 2024: We confirmed our current picks' availability and accuracy and condensed the article for clarity.
Jan 18, 2024: Added information about Sony's 2024 TV lineup.
Dec 19, 2023: The new Sony A95L OLED replaced its predecessor, the Sony A95K OLED, as the 'Best Sony TV'.
While they tend not to be the cheapest, Sony produces great TVs. They'll generally be versatile, helping to make them suitable for most people. The smart features can take some time to learn for some people, but the overall package offered by their TVs is still better than average. At this point, it's safe to say that their overall reputation holds, and people who will find themselves disappointed by purchasing one of their TVs are rare.